I'm Kelly Jasper, a data-loving, audience-focused communications director with a passion for finding new ways to tell and share stories. Since 2019, I've worked to shape the national conversation about improving education, first as Director of Communications for Arizona State University's Mary Lou Fulton Teachers College and now as Director of Content and Communications for the college's Next Education Workforce Initiative.
My work draws on a decade of experience as a journalist and previous roles in higher education communications and media relations. I have worked as the Digital Content Manager and Senior Media Relations Coordinator at Augusta University; the Social Media Editor at The Augusta Chronicle Newspaper; and as a beat reporter at several newspapers, among other roles.
I have presented on topics such as video analytics, content management strategies and crisis communications at several national conferences. I am most passionate about tackling new challenges as a writer, editor and speaker, most recently launching and producing a new podcast and earning my Master of Science in Digital Audience Strategy from Arizona State University in 2021.
AREAS OF EXPERTISE
Audience development & engagement
NEXT EDUCATION WORKFORCE WEBSITE
The project: Launch a new website for Arizona State University's Next Education Workforce initiative
My role: Content creation and strategy for a complex array of content types including resource collections, videos, school spotlights, events, training, research publications and news. I also provided art direction and hands-on assistance with the creation of templates that allowed the initiative to quickly scale up resources for K-12 schools.
GLOBAL ENGAGEMENT REPORT
The project: Develop an annual report that captures how faculty, staff and students at ASU's Mary Lou Fulton Teachers College engage with people, institutions and countries around the world to address issues of educational quality and equity.
My role: I outlined the report, worked with stakeholders to identify case studies, and wrote those sections of the report, along with introductory copy.
NEXT EDUCATION WORKFORCE PODCAST
The project: Launch a new podcast that features interviews with national education leaders and promotes the work of ASU's Next Education Workforce initiative.
My role: I held both technical and strategic roles, serving as writer/editor and producer. I wrote scripts, directed external vendors, managed guest communications, led recording sessions, provided art direction and planned promotion.
PROSPECTIVE STUDENT MARKETING
The project: Develop a new direct mail piece to help yield admitted undergraduate students who had not yet enrolled in the college.
My role: I wrote the mailer using dynamic copy (pulling student's names and custom details from our mailing list) to improve open and response rates. I also provided creative direction.
VIDEO: MASTER OF ARTS IN EDUCATION IN MANDARIN
The project: Create a new video that promotes ASU's Master of Arts in Education, available online and in Mandarin
My role: I wrote the taking points and scripts for members of the college's faculty and administration for use in this video. I also provided media training to prepare on-screen talent for their recordings.
The project: Capture the undergraduate experience at ASU's Mary Lou Fulton Teachers College in a comprehensive yet accessible viewbook
My role: Content strategy, writing, and creative direction for the 16-page book.
ARTICLE: GLOBAL COLLABORATION THROUGH SCHOLARSHIPS
The project: Communicate the impact of the Mastercard Foundation Scholars Program at ASU with stories about scholarship recipients
My role: Interviewing participants, writing the story and collecting photos to publish online, in newsletters and social media.