PORTFOLIO HIGHLIGHTS

News Cameras

THE GRAIN OF THE LAND, TREVIEWS.COM

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

Press Conference Microphones

THE GRAIN OF THE LAND, TREVIEWS.COM

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

 

ARTICLES

THE GRAIN OF THE LAND, TREVIEWS.COM

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

A PRECIOUS TRUTH, CUIK MAGAZINE

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

BRIDGE TO THE FOG, CLASSIQUE JOURNAL

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

THE GRAIN OF THE LAND, TREVIEWS.COM

This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.

 

RECENT WORK

Screenshot 2022-01-22 at 19-03-41 Next Education Workforce Mary Lou Fulton Teachers Colleg

NEXT EDUCATION WORKFORCE WEBSITE

The project: Launch a new website for Arizona State University's Next Education Workforce initiative

My role: Content creation and strategy for a complex array of content types including resource collections, videos, school spotlights, events, training, research publications and news. I also provided art direction and hands-on assistance with the creation of templates that allowed the initiative to quickly scale up resources for K-12 schools. 

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GLOBAL ENGAGEMENT REPORT

The project: Develop an annual report that captures how faculty, staff and students at ASU's Mary Lou Fulton Teachers College engage with people, institutions and countries around the world to address issues of educational quality and equity.

My role: I outlined the report, worked with stakeholders to identify case studies, and wrote those sections of the report, along with introductory copy. 

Screenshot 2022-01-22 at 19-06-38 What is the Next Education Workforce Next Education Work

NEXT EDUCATION WORKFORCE PODCAST

The project: Launch a new podcast that features interviews with national education leaders and promotes the work of ASU's Next Education Workforce initiative.

My role: I held both technical and strategic roles, serving as writer/editor and producer. I wrote scripts, directed external vendors, managed guest communications, led recording sessions, provided art direction and planned promotion.

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PROSPECTIVE STUDENT MARKETING

The project: Deveop a new direct mail piece to help yield admitted undergraduate students who had not yet enrolled in the college.

My role: I wrote the mailer using dynamic copy (pulling student's names and custom details from our mailing list) to improve open and response rates. I also provided creative direction.

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VIDEO: MASTER OF ARTS IN EDUCATION IN MANDARIN

The project: Create a new video that promotes ASU's Master of Arts in Education, available online and in Mandarin

My role: I wrote the taking points and scripts for members of the college's faculty and administration for use in this video. I also provided media training to prepare on-screen talent for their recordings.

Screenshot 2022-01-22 at 20-08-27 NewUndergradviewbook indd - NewUndergradviewbook_update

UNDERGRADUATE VIEWBOOK

The project: Capture the undergraduate experience at ASU's Mary Lou Fulton Teachers College in a comprehensive yet accessible viewbook

My role: Content strategy, writing, and creative direction for the 16-page book.

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ARTICLE: GLOBAL COLLABORATION THROUGH SCHOLARSHIPS

The project: Communicate the impact of the Mastercard Foundation Scholars Program at ASU with stories about scholarship recipients

My role: Interviewing participants, writing the story and collecting photos to publish online, in newsletters and social media.